"Adobe is putting a lot of stake in it, and has made Acrobat the centerpiece of its plans for the future." "Anybody in their right mind is looking seriously at electronic publishing," said Jonathan Seybold.
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Moreover, most other software companies are also preparing themselves for the coming era of electronic distribution, meaning that Adobe will hardly have the field to itself. Likewise, Aldus's lead in document-creation has been seriously challenged the last few years by products like Quark Inc.'s Quark Xpress. Acrobat has met with only mixed success since it was introduced a little longer than a year ago, and the entire market has not developed as quickly as Adobe or its competitors had hoped. Newspapers and magazines, which are also venturing into the on-line world, might be other candidates for Adobe's products.Īdobe has already ventured into on-line distribution with software called Acrobat, which endeavors to solve the sticky problem of exchanging documents among incompatible computer systems, and Aldus is a leading supplier of the software used to create documents on screen.īut success for the merged companies is by no means certain.
Warnock sees an era not too far off when distributing advertisements, sales brochures and other documents over the Internet or other computer networks becomes as routine a task for companies as mass-mailing corporate documents is today.
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